Talk to us

Retail and E-commerce

Commerce that survives the flash sale and learns from it.

Retail in our markets is a hybrid of physical stores, social commerce and marketplaces, paid for with everything from mobile money to buy-now-pay-later. The retailers pulling ahead are using AI to personalise, forecast and serve customers on WhatsApp at scale. Retail is the largest generative AI value pool in Africa, and most of it is still untouched.

Talk to a sector lead

Sector practice

Delivered under our AWS AI, Data & Analytics, Migration and Modernization and DevOps Competencies.

$6.6 to 10.4 billion
annual generative AI value estimated for African retail, the largest sector pool
Source: McKinsey, 2025
28%
retention improvement after AI-driven content moderation and personalisation in a consumer app
Source: Shujaa case study
19.3%
compound annual growth forecast for African public cloud revenue to 2029
Source: Statista

What we hear

The pressures retail and e-commerce leaders describe to us.

  • Campaign-day traffic that breaks fixed infrastructure
  • Customer service volumes on WhatsApp and social channels
  • Stock-outs and overstock from spreadsheet forecasting
  • Fragmented customer data across POS, app and marketplace
  • Payment and fraud complexity across mobile money providers

Use cases

What we build for retail and e-commerce on AWS.

Agentic shopping and support

Conversational commerce agents that recommend, sell and resolve on WhatsApp and web.

AWS: Amazon Bedrock, Amazon Connect

Personalisation and search

Real-time recommendations and semantic search.

AWS: Amazon Personalize, Amazon OpenSearch Service

Demand forecasting

Store and SKU level forecasting that feeds replenishment.

AWS: Amazon SageMaker, Amazon Redshift

Elastic commerce platforms

Headless, serverless storefronts that scale for campaigns.

AWS: AWS Lambda, Amazon CloudFront, Amazon DynamoDB

Customer data platform

Unified customer profiles across channels with consent.

AWS: AWS Glue, AWS Lake Formation, Amazon QuickSight

Regulation and residency

Designed within the rules.

Consumer data requires lawful basis, consent management and retention policies under GDPR, the UAE and Saudi PDPLs, POPIA, the Kenya DPA and equivalent laws across our markets. We build consent and preference management into the customer data platform rather than bolting it on.

Case studies

Related work.

AI and Agentic AI

AI moderation and personalisation lifted retention 28 percent

A fast-growing media app relied on a manual moderation team that could not keep pace with uploads, and a generic feed that users abandoned.

Services

How we deliver it.

AI and Agentic AI

AI agents that reach production, not just the pilot.

Data and Analytics

The data foundation your AI strategy is waiting for.

DevOps and CloudOps

Faster releases, reliable operations and a lower cloud bill.

Software Engineering

Software built for the way your market actually uses it.

Questions

Common questions

Can you integrate with M-Pesa and other mobile money providers?

Yes. Mobile money, card and bank integrations are standard in our commerce builds, with reconciliation and fraud controls included.

Next step

Talk to our retail and e-commerce team.

We will share the relevant reference architecture, the compliance map for your country, and whether an AWS program could help offset the cost.

Goes to sales@shujaa.ai. We reply within one business day.